Looking to revitalize their web presence, Franchise Specialists contacted the Vital Path to redesign their corporate website. Franchise Specialists has been serving both large and small franchisors for over 10 years by providing services including strategic planning, manual writing and franchise recruitment. With the objective of educating clients and prospects on their core services, it was important to relaunch the website to strengthen the awareness of their evolving service offering.

The Vital Path worked with the principle of Franchise Specialists throughout the development process and designed a clean and professional website that appeals to the client’s target market. The revamped site had to quickly engage the visitor and clearly state Franchise Specialists’ core services. To meet this objective, TVP:

• Developed graphic elements and divided the services into distinct sections to highlight each core service
•  
• Created an interactive footer that strengthened Franchise Specialists’ credibility by featuring key clients and their testimonials
•  
• To reinforce the core services, the Vital Path also designed business stationery to compliment the new website