Serving one in every five Canadians, it is vital Sun Life Financial provides their advisors with innovative tools to succeed and champion the brand in markets nationwide. These tools must be user friendly, bi-lingual and work in all popular computer platforms.
The Vital Path developed a bi-lingual multimedia applicaton that was optimized to run smoothly on both PC and Mac platforms. The kit (consisting of a CD, brochure and a promotional item) was delivered to advisors across Canada and offered a host of business development, training and marketing tools designed to assist them to more effectively market Sun Life Financial’s products and services to their respective clients. To develop this innovative solution, TVP:
- Worked with Sun Life Financial’s Marketing Team to refine the look and feel of the package
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- Designed a simple interface that provided users with quick access to the business development, training and marketing files on the CD
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- Integrated intuitive help functions into the application to ensure users were efficient with the tool